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Toolkit
Everything you need for Schnoodle branding

Logo

The Schnoodle logo is an "S" stylised in a way that makes one think of the infinity symbol. It contains two dog paw prints as a nod to Schnoodle's origins a dog-themed meme coin.

Standard

logo.png
logo.svg
logo-invert.png
logo-invert.svg

Variation 1

logo-variation-1.png
logo-variation-1.svg
logo-variation-1-invert.png
logo-variation-1-invert.svg

Variation 2

logo-variation-2.png
logo-variation-2.svg
logo-variation-2-invert.png
logo-variation-2-invert.svg

Backgrounds

logo-background.png
logo-variation-1-background.png
logo-variation-2-background.png

Banners

Social card example
Twitter and Facebook banner example
LinkedIn and YouTube banner example

Usage

When the logo is used, it is essential that these guidelines are followed to ensure a consistent brand image and clear legibility throughout all applications. The logo must always be free from obstruction and visual distractions. The minimum space around the logo has been defined. This visibly clear space should only change proportionally concerning the two possible logo variations.
  • Do not stretch or deform the logo.
  • Do not colour the logo with a gradient or any flat colour outside the brand colours.
  • Do not place the logo on an image without using a contrasting colour.
  • Do not outline the logo.
  • Do not add any effects to the logo, like drop shadows or digitally produced metallic finishes.

Size and Typeface

All versions of the logo may be upscaled proportionally to any size. Downscaling is restricted to a minimum size to retain legibility.
  • Web: 6.5 mm / 18 px
  • Print: 20 mm
  • Typeface: Archivo Black
Examples how to use the logo
Examples how not to use the logo

Colours

The Schnoodle brand colours have been intentionally chosen, so they should not be replaced or altered.
Based on colour psychology, purple often signifies wisdom, royalty and creativity. It is usually connected with wealth and prosperity, and is also a colour that means respect. When used for branding purposes, it is best associated with "outside-the-box" brands, which is an excellent way to describe Schnoodle.
When using these colours, it is paramount that there is enough contrast between them to allow maximum legibility.
The gradients shown below are composed of the brand colours, and are the only gradients that should be used throughout the branding.
Colour swatches
Colour gradients

Typography

The primary font for titles and bold texts for the Schnoodle brand is Archivo, in the style called Black.
Google Fonts
Google Fonts
Archivo - Google Fonts
The font used for all other texts is Montserrat.
Google Fonts
Google Fonts
Montserrat - Google Fonts

Visuals

The Schnoodle brand visuals have been prepared with the idea to go precisely in line with how the brand wants to be perceived.
The icon style is also set with outlined icons, never filled, and used only in brand colours, gradients or black/white where necessary.
Icons and illustrations can be supplied by brand designers and illustrators when needed.
Branded background
Branded icons
Examples of usage

Mascot

The Schnoodle mascot is called Krypto, and the following template can be used for various angles when placing on memes or other visuals.
Mascot template
The Matrix theme is heavily used, not only visually, but also as part of the narrative illustrated in the whitepaper, memes posted on social media, the nickname of the founder, and more. The Matrix theme remains present in the brand and will continue to be around in memes throughout social media and the website.
Mascot Matrix
Mascot Matrix background
Golden Krypto